They don’t want to be like you.
Taking the opportunity to study many highly educated White American “progressive” SJW types, I conclude that their beliefs are a core component of their personal identity, their sense of self and of self-worth, and will be very difficult, if not impossible, to change their beliefs by rational argument. Besides the well-known paradigm of moral posturing, virtue-signaling, and the “goodwhite” vs. “badwhite” distinction based on such “moral virtue” issues, there is something else going on here. “Badwhite” is defined not only on the basis of such badwhites being moral monsters, but as undesirable in other ways as well. The SJW White not only defines themselves as the “good,” but more importantly, the SJWs have a negative identity of distinguishing themselves from the right-wing Whites they loathe.
As stated above, this rejection of the rightist badwhite goes beyond merely moral considerations. The entire persona, the entire being, the entire perceived identity of the badwhite is anathema to the SJW and the rejection of this badwhite identity forms the basis of the negative SJW goodwhite identity.
And how are the badwhites perceived? What is the stereotype? Rightist Whites are seen – besides their moral failings as being vile racists – as stupid, crude, vulgar, downwardly mobile, low rent, ignorant, irrational, anti-intellectual, anti-science, often blindly religious, poorly educated, delusional and easily deluded, gullible, conspiracy-theorizing, trailer trash with poor judgment and unpleasant behavior. To be associated in any way with such people, even if it is limited to sharing certain beliefs and ideologies, is an affront, a personal insult, to the sense of self, the self-worth of the SJW; indeed, the entire SJW identity is based on being the opposite of the stereotype just outlined.
You can argue that this stereotype is unfair and overblown, and point out that many SJWs have some of the same characteristics. However, most (all?) stereotypes have as their basis some foundation of truth, and there is more than a little truth in this description of rightist Whites. To the extent that many rightist Whites actually fit the profile, and one can find many such among Trumptards, Christards, as well as many Nutzis of Der Movement, then that reinforces the stereotype and reinforces the SJWs in their own negative identity formed opposed to the typical right-wing droolcup. Worse, those Whites who are not dedicated SJWs and who may in fact be inclined to the Right – potentially even to the Far Right – but who do NOT fit that stereotype in any way, will become alienated from, and reject, right-wing populism and, even more so, explicit pro-White activism to the extent that they perceive that rightist activists fit the profile of that stereotype. Thus, even non-SJW and even anti-SJW Whites will adopt a de facto SJW identity based on their rejection of the Right-Wing Retard identity represented by so much of Der Right.
We can see them why the tendency of the Far Right to associate itself with the likes of Jim Goad and Kanye West is so destructive, why rightist ‘tard antics are so alienating, why the anti-intellectual and anti-science imbecility and tendency toward tin foil hat conspiracy theorizing on the part of the (Far) Right ends up alienating intelligent and rational people, leaving behind flotsam and jetsam who simply reinforce the stereotype and create a feedback loop of self-reinforcing isolation that moves the Right further and further away from productive people and productive activity. When the foundational identity of many Whites is to be as unlike you as possible, you are going to have a very difficult time recruiting the type of high quality Whites you (pretend to?) desire.
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